Anouk Wipprecht - CODAME Featured Artist
What does fashion lack? “Microcontrollers” according to Dutch based fashiontech designer and innovator Anouk Wipprecht. As she is working in the emerging field of “fashionable technology”; a rare combination of fashion design combined with engineering, science and interaction/user experience design, she created an impressive body of tech-enhanced designs bringing together fashion and technology in an unusual way. She creates technological couture; with systems around the body that tend towards artificial intelligence; projected as ‘host’ systems on the human body, her designs move, breath, and react to the environment around them.
Part futuristic, part anime-meets-high fashion, her aesthetics are set apart from more utilitarian wearables (which are all about function) and can be considered artistic creations in themselves. Many of her designs have been exhibited in exhibitions as well as fashion events. In Anouk’s designs the technology creates the aesthetics as opposed to simply enhancing a function which is hidden. Keen on showing the nuts and bolts of the garments (often the valves and mechanisms are displayed on the outside) we witness the designs creating their own unique forms of interaction, movement and meaning.
Wipprecht is an artist, designer, curator and lecturer (Netherlands, China, Austria) in electronic couture, worked for names as the Black Eyed Peas, SuperBowl 2011, Eurovision 2012, with work featured in international magazines. She is the brainchild and curator of the TECHNOSENSUAL ‘Where Fashion meets Technology’ exhibition, with attached Artist in Residency program to stimulate the grow of fashiontech projects coupling fashion designers and engineers together, that took place in Vienna/Austria over the summer of 2012 and attracted 32.000 visitors in a two and a half month time span.
She is currently based in Vienna/Austria, and travels between Amsterdam (NL), Los Angeles (USA), San Francisco (USA) and Montreal (CA).
Photo (top) by Jean-Sébastien Senécal. DareDroid 2.0 cocktailmaking robot dress by fashiontech designer Anouk Wipprecht in collaboration with Jane Tingley and Marius Kintel.
Meet Anouk at our CODAME FASHION+MUSIC Event June 26th, 2013 from 7pm-2am at Public Works, San Francisco.
Support CODAME initiative by joining Anouk’s 2-hour Masterclass and shaping up your fashiontech skills on June 29th, 2013 from 11am-2pm.