Yiying Lu is an award-winning bilingual artist, entrepreneur, and speaker with 10+ years of experience in Branding, Design & Cross-Cultural Creativity & Innovation Education. She was born in Shanghai China, educated in Sydney Australia & London UK, Yiying is currently based in San Francisco. Yiying was named a Fast Company's Most Creative People in Business, a "Top 10 Emerging Leader in Innovation" by Microsoft, and the first Shorty Awards winner in Design. Yiying discovered the deep connection between art and technology through her high school years and followed her passion to lead cross-cultural design practice for global brands and businesses such as Disney, Microsoft, and Twitter. Her projects have been featured in many publications, including The New York Times, Forbes, The Atlantic, Fast Company, TIME, CNN, BBC and so on. She was the first artist to join IDEO China for its Creative Collaboration Program in Shanghai. Previously, Yiying was the Creative Director at 500 Startups, the world's most active venture capital firm and startup accelerator, where she provided creative user acquisition & branding strategies for hundreds of startups to improve their business. She is fascinated by unifying the dualities between art & tech, business & humor, work & life; and be a cultural bridge between the East & the West.